Madison Academic Press

Madison Academic Press

    Madison Academic Press is one of the world’s largest publishers of peer-reviewed, fully Open Access journals. Built on an ethos of openness, we are passionate about working with the global academic community to promote open scholarly research to the world. With the help of our academic Editors, based in institutions around the globe, we are able to focus on serving our authors while preserving robust publishing standards and editorial integrity.

Conferences

Proceedings & Journals

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  • Research on blended learning of e-commerce law courses based on OBE concept

    Jin Kuang,Chenxuan Liao    DOI：https://doi.org/10.56028/ijerd.2.4.49.2024    pp.49-53 Abstract    With the rapid development of China's cross-border e-commerce industry, more and more higher education institutions are offering cross-border e-commerce related courses. For students majoring in cross-border e-commerce, the course "E-commerce Laws and Regulations" allows students to form a prel...   Download PDF

  • A Review of the Research Progress on Emotional Labor of Service Employee in Service Encounter

     Si Tao    DOI：https://doi.org/10.56028/ijerd.2.4.42.2024    pp.42-48 Abstract    Emotional labor, as the main form of labor for service industry employees, has a significant impact on service quality and customer satisfaction. This study systematically reviews the emotional labor of frontline service personnel, revealing the definition, types, and theoretical basis of emotional ...   Download PDF

  • Research on the Evaluation of the Implementation Effectiveness of Huizhou's Talent Policies

     Xiuhai Dong,Yong Li,Chunming Hou,Zeng Miao    DOI：https://doi.org/10.56028/iajhss.2.4.33.2024    pp.33-51 Abstract    As an important node city in the Guangdong-Hong Kong-Macao Greater Bay Area, the implementation effect of Huizhou's talent policies is of great significance for building a high-level talent highland in the Greater Bay Area. In recent years, Huizhou has introduced a series of talent support policies ...   Download PDF

  • Artificial intelligence generates content: a new driving force for reshaping the film and television media industry

     Jiarui Yuan    DOI：https://doi.org/10.56028/iajhss.2.4.29.2024    pp.29-32 Abstract    AI generated content, as an emerging force, is reshaping every aspect of film and television production, content creation, and dissemination. It can efficiently produce diverse scripts, dialogues, and scene designs, and accurately locate audience needs through data analysis, thereby promoting the pe...   Download PDF

  • Explore the drivers of e-commerce adoption by SMEs

     SzuChi Yang,Suechin Yang,Chia Yu Tu    DOI：https://doi.org/10.56028/ijbm.2.4.45.2024    pp.45-53 Abstract    This study investigates the impact of e-commerce on the performance of SMEs in Taiwan, focusing on key factors that drive successful adoption. The analysis considers management support, IT infrastructure, organizational readiness, and external environment factors. Multiple regression analysis was co...   Download PDF

  • A Strategic Study on the Integration of Design Thinking and User Needs in Enterprise Innovation

     Boli Wang    DOI：https://doi.org/10.56028/ijbm.2.4.40.2024    pp.40-44 Abstract    In the process of enterprise innovation, closely integrating design thinking with user needs is a key strategy, aiming to drive the innovation practice of enterprises through people-oriented design methods. By deeply understanding users' needs, emotions and behaviors to promote the development of pr...   Download PDF

  • Innovative Practice and Reflection on Animation Education Driven by IP Image

     Yefei Wang    DOI：https://doi.org/10.56028/ijerd.2.4.38.2024    pp.38-41 Abstract    With the vigorous development of the cultural industry, IP image has become a bridge connecting creativity, technology and market, and its application in the field of animation education is driving a deep transformation in education. In the practice of animation education driven by IP imagery, teach...   Download PDF

  • Research on the Reform of Entrepreneurship Education Mode in Universities from the Perspective of Stakeholders

     Yaokai Zhang,Simin Yang,Yingli Zhang,Dan Liu    DOI：https://doi.org/10.56028/ijerd.2.4.31.2024    pp.31-37 Abstract    Nowadays, entrepreneurship education is gradually moving from the edge of higher education to the center, and from closed to open, which is playing an increasingly important role in reforming the mode of cultivating innovative talents in colleges and universities, cultivating and upgrading college s...   Download PDF