V2.3.2024 - International Journal of Business and Management
International Journal of business and management (IJBM) is an online, international and peer-reviewed monthly magazine. All published articles have been strictly and rapidly reviewed and meet the quality standards of journals. IJBM is committed to publishing empirical, academic, theoretical and critical research articles to contribute to the practice of international business and management and related topics. The wall street journal welcomes papers in the fields of human resource management, marketing management, ecological management, e-commerce, econometrics, economics, finance, innovation,...
Jin Kuang,Mengyu Wei DOI：https://doi.org/10.56028/ijbm.2.3.1.2024 pp. 1-6Abstract With the rapid development of internet technology, livestreaming e-commerce has emerged as a new e-commerce model and has rapidly risen in China's e-commerce field, becoming a rising star. Livestreaming e-commerce combines entertainment, interactivity and shopping, which not only provides consumers ...Download PDF
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