Case analysis of China Three Minutes (China Mosaic) Facebook account for Chinese overseas communication as an example

Abstract

The continuous improvement of China's comprehensive national strength gives it more voice on the international stage. The old Western capitalist countries led by the United States have stirred up enmity wrong and smeared China's image in the public opinion environment.In this case, it is of great significance to tell China's story well and increase China's influence overseas.With the continuous development of the Internet, many central media have adopted the "network parallel" mode, so that global users can have richer channels to see the multifaceted image of China. This article will select the Facebook account of China Three Minutes (China Mosaic) to analyze its overseas communication effect by the quantitative analysis method of symbol code, summarize its advantages, find the shortcomings, and explore feasible ways to tell the Chinese story well to the world.