The AIGC Assisted Fashion Design Process and Outcome Evaluation: A Case Study of Fashion Design Works

Abstract

This study examines AIGC-assisted fashion design processes and evaluates their effectiveness. A comparative analysis was conducted on works by 40 fashion design students under independent and AIGC-assisted conditions. Six dimensions were assessed via questionnaire: thematic clarity, originality, contemporaneity, applicability, formality, and marketability. Results show that AIGC-assisted designs significantly outperformed independent designs in thematic clarity and marketability, performed comparably in originality, applicability, and formality, but scored slightly lower in contemporaneity and formality. AIGC may serve as an effective tool for inspiration and theme development, though overuse may reduce design individuality. Proper boundaries and copyright compliance are recommended.