Innovation in new energy vehicles——Take NIO as an example

Abstract

Under the background of globalization and openness, it is a priority for enterprises to deal with the globalization of economy and strive for a place for themselves. Innovation has become a key source for enterprises to gain and maintain competitive advantage. The innovation ability of an enterprise means that through various methods and means and using knowledge and human intelligence, the enterprise can transform the correct theoretical knowledge into products, enables the enterprise to meet or create new market demands, and persuades customers to buy their own products and enhance the ability of enterprises to compete at the same time. In the face of the update iteration of the automotive industry, as the fastest invasion of new technology and the most subversive traditional industry, every role in the automotive industry chain are facing with the new technological revolution to eliminate the tide of worry. This paper takes NIO automobile as an example to study its enterprise innovation and international competition.