A Study on the Application of ‘Blockchain+’ Technology to Address Digitalisation Challenges in the Exhibition Industry and Its Impact

Abstract

Against the backdrop of global economic integration, the exhibition and convention industry, as a vital platform for economic exchange and cooperation, is constantly seeking breakthroughs and innovation. Following an examination of the characteristics of blockchain technology and trends in the exhibition and convention economy, this paper primarily explores the relationship between the industry and blockchain. It analyses, from a practical perspective, how ‘Blockchain+’ technology can be utilised to address specific challenges in the digitalisation of the exhibition and convention sector, thereby promoting innovation and development within the industry.