Research on the Development Strategy of Zhengzhou Yutong Bus Co., Ltd. in China

Abstract

The bus industry in China has achieved unprecedented development with the continuous development of social economy in China. The bus industry in China started in 1970s. Now it has a certain technical foundation. After more than 30 years of development and integration. Zhengzhou yutong Bus Co., Ltd. is developing well in the bus industry in China. By analyzing the internal and external environment of Yutong bus, this paper puts forward some reasonable suggestions for the development of Yutong bus. So that the company can actively adapt to environmental changes and consolidate its leading position in the industry. This paper mainly adopts SWOT analysis method to analyze the advantages and disadvantages of Yutong bus, as well as the opportunities and challenges it faces in its development.