Research on the construction and improvement strategy of tourist satisfaction evaluation index system

Abstract

Tourist satisfaction is affected by multiple subjective and objective factors. In order to explore the factors that affect the satisfaction of tourists, this article uses grounded theory based on the online review text of tourists to analyze the factors that affect the satisfaction of tourists, and finally concludes perceived value, willingness to revisit, supply chain coordination, and service guarantee are the four core categories that affect tourist satisfaction. In order to evaluate the satisfaction of tourists, based on grounded theoretical research and combined with the network analytic method, this paper constructs a network level evaluation model of tourist satisfaction. In view of the unsatisfactory factors in the online reviews of tourists, this article proposes that the improvement of tourist satisfaction should be considered in terms of optimizing the supply of tourism products, enriching the connotation of tourism products, increasing the cost performance and experience value of tourism products, and strengthening the coordination of the tourism supply chain.While providing regular service guarantees, tourist attractions should continue to meet the individual demands of tourists.