Preferences and Perceptions of Resumes Among Chinese People: A Visualization Study Based on Gaze Plot

Abstract

This study uses the visualisation method of the gaze plot in eye-tracking technology to analyse how the physical characteristics of a CV, such as its layout, content ratio, and blankness rate, af ect the attention of dif erent Chinese people during the CV screening process. The study aims to summarise the focus, characteristics, and patterns of dif erent people's attention when browsing CVs to provide some references for CV creation for job seekers with dif erent needs. The study found that: 1. Regardless of the type of CV, the subjects would first pay attention to the image information in the CV; 2. The CV with a relatively open and organised text layout and a moderate/low amount of text would be more preferred by the subjects; 3. Appropriate blank space would attract the attention of the viewers more and faster, and a reasonable amount of blank space would also have a buf ering ef ect on the reception of new information; 4. Dif erent types of CV layout can have dif erent psychological implications for specific groups of people.