The theoretical construction of new media art design and cultural thinking

Abstract

In recent years, with the continuous development of new media art design, new media art design whether from the cultural thinking direction improvement, or the shaping of cultural image, has reached the peak of the extent. The dialectical thinking of Chinese traditional culture mainly includes three principles, namely, the theory of change, the theory of neutralization and the theory of contradiction. Therefore, the analysis of Chinese traditional culture thinking is mainly carried out from the three aspects of "overall observation", "the same and different communication" and "the right words if the opposite". This paper mainly analyzes and studies the relationship between Chinese traditional cultural thinking and new media art design and creation thinking, and provides a bridge for opening up the channel between new media art and culture by strengthening the understanding of new media art and culture thinking, so that the digital media art designer industry can become a culture and art design pursuer.