Research on the mechanism of social media-driven ecological governance under the three dimensions of environmental justice —— Multi-dimensional analysis of Qinghai Muli coal mine incident

Abstract

In global environmental governance, problems such as information monopoly and marginalization of vulnerable groups have become increasingly prominent. These problems have limited the public's awareness of environmental issues and their effective participation in environmental decision-making, further exacerbating environmental inequality. Social media has the characteristics of immediacy, interactivity and wide coverage, and has great potential in breaking information monopolies, promoting public participation and enhancing the empowerment of vulnerable groups. However, its mechanism of action within the framework of environmental justice remains to be studied. This paper takes the incident of the Muli Coal Mine in Qinghai Province as an example to explore how social media can promote distributive justice, procedural justice and recognition justice in ecological governance under the PEST perspective, providing new theoretical and practical insights for environmental governance research.