Valuing Attributes of Ski Resorts Based on the Ski Tourists’ Satisfaction

Abstract

Skiing tourism is a popular sport and leisure activity worldwide. Numerous studies have looked at various issues related to ski tourism, including aspects of ski tourists’ health, sociology, psychology, environmental pollution, and marketing. However, few studies made efforts on valuing the attributes of ski resorts and managerial features. To fill in the gap, this study attempts to value both the ski resort attributes and management factors using the skiing tourists’ satisfaction (STS) method. Three models - ordered logit, ordered probit and OLS were used in estimating the economic values of the ski resort attributes and management activities. The revealed value information could carry some insightful implications for strategic decision making on ski tourism industry development and effective ski resort management not only in China but around the world.