Copyright protection of artificial intelligence-generated works: Case study of artworks

Abstract

In recent years, the rapid advancement of artificial intelligence (AI) has led to various creative practices in daily life, particularly in the field of art, which brings new legal challenges around copyright and AI-generated artwork. In previous marketing research, numerous studies have examined whether copyright can safeguard the rights of authors across different types of work, and have discussed the ownership of copyright in AI-generated artwork. However, a research gap remains between the connection of copyright law and AI-generated artwork. Moreover, under the prevailing legal framework, there is no specialized legislation to regulate the interaction between copyright law and AI-generated artwork, as well as the ownership of the copyright of the AI-generated products. Therefore, through a comparative analysis of cases about AI-generated artwork and related copyright law about AI products, this article will examine the legal nexus between copyright law and AI-generated artwork in order to fill the research gap around copyright law and AI-generated products.