The Theoretical Mechanism and Empirical Research of Emotional Economy Replacing Thinking Economy

Abstract

 As the operation mode of current social and economic activities, thinking economy takes data driven, logical reasoning and ideal decisions as the core, and has long dominated the operation and development of financial market. However, the boom in technology, with a greater emphasis on emotional value, creativity, and human interaction, reflects the rise of the emotional economy and its importance, which can not be ignored, but which will also bring a huge impact on society and then replace it. This paper will take the financial field as an example to explore the theoretical mechanism of the emotional economy subverting the thinking economy, and verify the role of emotional factors in the financial market and their impact on social labor through empirical research, and put forward specific solutions to the problems generated, so as to promote the development of the world economy in a positive direction.