Research on Story Marketing Strategy for Traditional Village Tourism ——Case Study Based on Shidu Village in Jiangxi Province

Abstract

Traditional villages are rich in tourism resources, but most of them are not well-known and tourism development is still in the initial stage. The Shidu Village is a national traditional village. We can use the story marketing strategy to increase the popularity of Shidu village and the competitiveness of village tourism, through sorting out the story resources of the Shidu Village, determining the core value of the story, enriching the story narrative form, and building a diversified communication channel, etc.