Model of Long-term Stable Partners in Cigarette Industry Based on Game Analysis

Abstract

At present, China's cigarette industry enterprises are developing rapidly, and have made positive contributions to the sustainable development of China's economy. However, in recent years, in the face of the impact of the COVID-19 epidemic and the complex and severe changes in the economic situation at home and abroad, the internal and external business environment of the cigarette industry has been challenged unprecedentedly, and the cigarette industry enterprises in China have experienced problems such as slowing down the growth of production and sales, rising inventory and shrinking consumer demand, which have made the industry as a whole. In the inter-provincial regions of the country, the cigarette planned quantity is closely related to the regional economy, which makes the major cigarette industrial enterprises compete and game with each other because of the cigarette planned quantity, and hinders the sustainable development of the big cigarette brands. In this paper, the complete information Cournot game model and Stackelberg game model are constructed among the strong and weak enterprises in the industry. Through the game calculation data, the current trend of cooperation among cigarette industrial enterprises is objectively judged. Through the analysis of the game model, the best partners and strategic partners of industrial enterprises are found, so as to stabilize the scale of cooperative production. Promote the development of key cigarette brands. The study found that from the two game models, it is found that most cigarette enterprises are in an unstable state of cooperation, and the construction of strategic cooperative relationship between enterprises can promote the stability of cooperation, meet the needs of strong cigarette industrial enterprises to find stable strategic partners, and promote the common development of cigarette industrial enterprises.