The Key Elements and Theoretical Logic of Tourist Landscape Cultural Perception：An Analysis Based on Grounded Theory

Abstract

In the current context of the booming tourism industry, the cultural perception of tourist landscapes holds great significance for the development and sustainable development of tourist attractions. This study applies the grounded theory, taking the scenic spot introductions and user review texts on Ctrip as data sources and using Nvivo12 software for analysis. It identifies that the perception of historical and cultural resources and that of geographical and cultural resources are the key dimensions influencing tourists' cultural perception of landscapes, based on which four cultural perception types - "Modern + Humanities", "Ancient + Nature", "Modern + Nature", and "Ancient + Humanities" - are classified and a corresponding theoretical model is constructed. The study also discovers the interactive influence between landscape characteristics and tourists' cognition, as well as the dynamic connection between tourists' cultural perception process of landscapes and their consumption behavior decisions. Moreover, this research expands the theoretical system of tourism culture, refines the action mechanisms of influencing factors, and provides a theoretical basis for the development, marketing, and service improvement of tourist attractions. Meanwhile, in view of the current deficiencies in the cultural brand construction of tourist landscapes, it proposes practical implications like deeply exploring cultural resources, encouraging local residents' participation, strengthening marketing and promotion, and improving service quality.